Thursday, 10 August 2017

Tips for Using H1 to H6 Right Way

Definition of Heading Tags
As we know, heading tags are imperative for every web document to structure the content. By using Heading Tags, we differentiate our web page content. Use heading tags for headings only not for making Text Large or Bold.
Heading Tags are well-defined by W3Schools that:
<h1> to <h6> tags are used to define Heading on a web document.
Heading tags references
“According to W3Schools – <h1> </h1> is the first heading which is critical for any web document and <h6></h6> is the least important heading that holds very less importance in a web document as compared to other heading tags. ”
Defined Heading Tags are:
<h1>some text here</h1>
<h2> some text here </h2>
<h3> some text here </h3>
<h4> some text here </h4>
<h5> some text here </h5>
<h6> some text here </h6>
h1 tag should be main headings which if followed by further h2, h3 and so on. The h1 is usually the boldest one whereas h6 font size is smallest.
Don’t get confuse yourself and stop thinking that Heading Tags as merely formatting for the web pages and Search Engines Heading Tags are for just categorization of content on web page.
Heading Tags come with various attributes to make user-friendly websites but Search Engines use these defined headings solely to index the structure and content of web documents including blog posts.
In other words, you can say that Heading Tags are used to show the web document structure.

How to use Heading Tags for SEO?


Apart from the web designing point of view, there are a few more things that you should know about Heading Tags.
The main purpose of categorizing your content with different headings so that your design become more user-friendly and people will get a notion about your website more easily by just reading the Sub-headings.
Now we know H1 tag is most important tag so whenever you going to use it for your webpage heading just try to make it like that people get an idea about your website just reading your heading. So that h1 tag should be in that way which describes everything about your web page just in one shot.

Wednesday, 9 August 2017

Easy Tweaks to Get More Clicks for blog

When you are ranking among the sites on the first page of a Google search, but your site is not in the top three search engine positions, how can you use that rank to improve your position? This is an important question and one which requires a review of a few different techniques you can implement to get higher CTR from a Google search. I have tried and tested these factors and they have worked for me, so they should work for you too.

Showing star ratings in a Google search is a powerful way to get more CTR. Not only does it make your results stand out within the search engine results, it also helps in getting clicks. It offers more information in the search engine and thus helps to drive more traffic to a webpage.
If you write review articles, such as web hosting or web apps reviews, for example, you can use the Google Rich Snippet star rating to make your reviews stand out. These star ratings work to rank the product you are reviewing, and they clearly stand out. With a star rating, you can easily make your review article stand out even in competitive keyword results. WP Review Pro is the best plugin for showing star ratings in searches, while also allowing you to add a review box in your blog post.
Along with star ratings, you can also add a nice call-to-action button at the top or at the end of an article that will help you to get more CTR to the product you are endorsing. If you are a blogger in any niche and you review services, products, apps, mobile phones, etc., use this plugin and you will notice a great improvement in the Google search CTR to your blog.
Dates are very useful for letting readers know when a blog post was written, thus allowing them to understand how recent the information they’re reading is. When you have an older blog, despite having written and published evergreen content on that blog you may notice poor CTR from Google searches due to dates in Google SERP’s. I mention this in greater detail in my Google Panda recovery guide.
There are ways to tweak dates so that they show up in your blog posts but are hidden from Google searches.  For instance, on my blog I have a habit of constantly updating my old posts to keep the content/information up-to-date, and this works very well.
If you have been noticing poor CTR for your older blog posts, my recommendation would be to remove the dates from Google SERP’s for your blog posts, keep your content up-to-date, and you will notice a significant improvement in CTR.
Meta description and meta title:
This should probably be first tip I offered in this post, but because it is among the oldest techniques, I am offering it last. Google and most other search engines use your meta title and meta description to show information in Google searches. Writing call-to-action meta titles will help you to get better CTR, and writing detailed meta descriptions using keywords will help you to get better rankings.
You can use plugins like WordPress SEO by Yoast, or if your theme offers post SEO options, you can use it to write meta-post titles and descriptions that will help you to increase your Google search CTR.
  • How to Optimize Post Titles for Readers and for Google Search
There are other factors such as Google Plus “likes”, or using video thumbnails and instant previews that are also helpful in maximizing CTR from Google searches. But for now, if you implement the latest SEO techniques on your blog as noted above, you will be improving the way your blog post’s listings stand out in Google searches.

Sunday, 6 August 2017

The Difference Between SEO Keywords & Queries

Are you also confused between Queries and Keywords? Then this might help you to understand the difference between these two.
It is seen that most of the bloggers are not able to define the Queries and the Keywords and they mix up both. But in reality it is not the same thing both are different. There is a minor difference between these two and we are going to discuss that difference here.

What are Queries in Search engine Optimization?

Queries are related with the users i.e. those who want to search something on the web. So, they will open any search engine and will type about what they want to search. Let’s take an example. A user wants to buy ‘blue jeans’ online then what he will type.
query vs keyword
What users write to search anything is called query. The query is something that as a writer or marketer you can’t predict. They will type anything to search and you have to catch that query using the keyword.

What is Keyword?

The keyword is a specific word that users are looking for on the web. In the above example, a user wants to know about Blue Jeans so that is your keyword. As a marketer or SEO master, you have to more focus on what user is trying to search?
In general you can say that Query is related with users and Keyword is related with marketer or SEO master. But as a marketer you have to take care of both because your keyword lies in users query and you have to find it and then have to put it in web page or article.

Query vs Keyword?

As mentioned above
  • Users use Queries
  • Marketers use keywords
From this, we can say that users don’t know what keywords are while searching anything. Does it mean users are dumb? No, I want to tell you that users don’t know what marketers are targeting which keywords. Users will simply type what they are looking for.
Same situation happens with marketers, they don’t what users will type to search their products. Here comes the keyword in the light. Marketers have to research all queries (the words which actual users type) to find keywords.
So now we can define both as below,
  • Query: What users actually type in search bar
  • Keyword: What marketer’s targeting

How to Convert Keyword into Queries for traffic & profit?

Keywords are the base of SEO campaign and using it you want to get ranked. But keywords are not the reality. It represents what you want not what users are actually searching.
From this, I would like to ask a question. What kind of traffic do you want? Do you want traffic that you want or traffic from queries that users are actually searching?
As per experts, you will gain more traffic from the queries that users are searching.

How to find Keywords from Queries?

The success of all well-known bloggers is they always research queries instead keywords. So, start researching your queries and how you can do that?
Use Google Webmaster Tool (now it’s known as Search Console) to find for what queries your site is getting the impression? For that go to your Webmaster account and navigate to ‘Search Traffic’ where you will get the list of Queries. From these queries, you have to find the best possible keywords.
NOTE: This tool shows only those queries which brought users to your site. You have to also focus on those queries that don’t bring any visitors to your site.
Another cool way is Google auto complete. When anyone type in Google search bar it will show you some suggestions. Don’t you ever think that where do these come from and How Google decides what to show?
The answer is this autocomplete feature algorithm depends on popular search trends. As an example when you write ‘popular holi’ then Google may provide this result.
Once you understand what is popular in a Google Query then you can easily target queries that you want to.
How it Works?
Now you have two ways to market your product. First, target Keywords but make it useful according to related queries. Second, research queries and find the best keyword from it.
Let’s take an example to understand both cases. As per first case your main keyword is ‘Self Improvement’ then your queries may be like this.
  • Self Improvement meaning
  • Self Improvement ideas
  • Self Improvement quotes
  • Self Improvement books
  • 5 great Self Improvement tips
Now as per second case you got some query from Webmaster tool and noted that some visitors found blog article based on query ‘how can I develop myself’.
So from this query you can also discover other relevant queries like
  • how can I grow personally
  • how personal development can help me
  • how to improve myself online tips
It is obvious that some are not aware with term ‘self improvement’ and due to that they may never find your site unless you target these alternate search trends (queries I listed above)
Final Words
From all these we can say that the difference between ‘Query’ and ‘Keyword’ is fine but very important also. I hope now you can easily difference out strong keyword and the reality of queries.
If you any further information about this then you can share it in the comment section below.

Thursday, 3 August 2017

Advantages of back links in SEO

Before I talk about the advantages of back links, you need to know that much has changed concerning back links in the past couple of years.
There was a time when even low-quality links helped in ranking a site. But ever since Google rolled out its Penguin algorithm, the whole landscape of back linking has changed.
It is important to have back links from quality sites, and those back links should be contextual. If, for example, you have a site about fish, and you are creating links from other niche sites about monkeys, these links will be of no use. Your goal should be to get links from authoritative and relevant sites.
Now let’s take a look at why it is important for you to create backlinks to your site:
1. Improves Organic Ranking
Backlinks help in getting better search engine rankings.
If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines.
Your goal should be to create links to individual posts/pages along with those leading to your homepage.
2. Faster Indexing
Backlinks help search engine bots discover links to your site and crawl your site effectively.
Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.
3. Referral Traffic
One of the major benefits of backlinks is that they help get referral traffic.
Usually, referral traffic is targeted and has a low bounce rate.


Back links in SEO and Advantages of Back links

A “backlink” is one of the most used words in the world of search engine optimization (SEO).
Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means.
In this post, I hope to offer you an understanding of what backlinks are, why they are essential to SEO, and why they are important for your online success.
Let’s get started…
Backlinks are incoming links to a webpage.
When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.
Here is a glossary of common terms related to backlinks that you should know:
  • Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.
  • No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
    • Example: Links from comments on other blogs.
  • Do-Follow Link: By default, all the links that you add into a blog post are do-follow links, and these pass link juice.
  • Linking Root Domains: This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.
  • Low-Quality Links: Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
  • Internal Links: Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linkingor interlinking.
  • Anchor Text: Text that is used for hyperlinks is called anchor text. Anchor textbacklinks work great when you are trying to rank for particular keywords.


Wednesday, 2 August 2017

Improve Blogger SEO from On-page SEO techniques

In Blogger, you can use a few SEO tools and other third-party tools to increase the search traffic. But also by following some SEO strategies I mention below, you can grow your website traffic by x2, x3 or even more times.
You just need to follow these SEO techniques to improve SEO of your blog. Are you ready to increase the SEO of BlogSpot blog and get more organic traffic?
Use these Internal Links to Navigate through Each Sections in this SEO Guide:
  1. Custom Domain to Build the Brand
  2. Blogging Niche and SEO
  3. Content Marketing Strategies
  4. Readability Score
  5. Typography
  6. Social Media Optimization
  7. Keyword Research
  8. Search Engine Submission
  9. Blogger Template Design
  10. Page Speed
  11. Title Optimization
  12. URL Optimization
  13. Image Optimization
  14. Meta Tag Implementation
  15. BlogSpot Comment Section
  16. Interlinking
  17. Nofollow vs Dofollow
  18. Heading Tags for SEO
  19. BreadCrumbs
  20. Blogger Custom Robots Header Tags
  21. Blogger custom Robots.txt
  22. Set up BlogSpot RSS feed

Blogspot SEO Tips For bloggers

Anyhow, I’m not here to disappoint my BlogSpot friends. Instead, I will be sharing some cool BlogSpot SEO tips which will help you to get better ranking. Blog-Spot being a free Blogging platform, it’s always a preferred platform to start Blogging and learn the basics.
If you or a friend need step by step guide to creating a Blog, You can refer below link to him/her:  How to create a Free blog on BlogSpot.
Google Blogger is free and easy to use web publishing tool. Many bloggers initially use Blogger and then Migrate to WordPress complaining about the lack of official templates, post SEO friendliness, plugins, etc., We have already discussed this in our previous post with the little effort we can make Blogger posts SEO friendly and an effective free medium for online business. So here I have collected some search engine optimization (SEO) tips for Blogspot blogs arranged in no order.

Best Way to Improve Traffic

Everything you do with your blog belongs to on page search engine optimization or On-page SEO. Content producing, blog design, post Interlinking, post categorization and many other on-site aspects can influence to on page SEO of blog.
In fact, On page optimization is the best way to improve traffic to your blog. If you don’t have a well-established blog with quality content that people want to use, how can you increase the traffic of your blog or increase your revenue?

What is Off Page search engine optimization?

The other side of search engine optimization is Off page search engine optimization or Off-page SEO. Everything outside of your blog, yet they influence to your blog belongs to Off-page SEO or Off-site SEO. Outbound links, co-citations, social mentions and brand mentions belongs to Off-page SEO.
In search engine optimization, Off page SEO does a good job in boosting your SERP ranks. As an example, Backlinks are one of the top factors that Google uses to rank web pages on Google SERPs.
Although Off-page SEO is so important in search engine optimization, you can actually improve your BlogSpot SEO by using ethical on-page SEO techniques.
The wonderful thing about On-page SEO is that you can control over everything. In other words, as a blogger, you can decide how much traffic you want and predict how much traffic you’ll receive by using each on-page SEO technique.
The more you care about your BlogSpot blog SEO performance, the more organic traffic will receive.

Tuesday, 1 August 2017

Publish one blog post daily

Everyone is on the long tail keyword bandwagon these days but most will skip over a keyword that has a low search volume of 20 searches.. they think it isn't worth going after but I will tell you it is! The key is to target one every single day.. most people skip them over so the competition is low.. you can often rank with just good on site optimization - low laying fruit, shit fruit laying on the ground ready to pick up.

I make sure the long tail is used in the title, in the first part of the content and a couple more times in the content. IMG ALT tag and H2 tag to round it off.. since you are going this daily make sure to interlink correctly.

Being consistent comes into play after some time.. But imagine if you targeted a kw daily that "only" has a monthly search volume of 20.. After 1 year you would be targeting about 260 keywords if you did it Mon - Fri every week.. 20 x 260 = 5,200 VERY TARGETED searches a month.. If your on site optimization is up to scratch done properly you will be ranking on top for all of these.

This type of traffic will do better than more general keywords because these very low volume long tails are extremely targetted! When you think of the big picture this is such an easy thing to take action on.. If you can't afford to outsource the article daily just write it first thing in the morning.. get up 15 min early to get it done.. Just do it! This is such an easy way to increase your traffic but not with just any traffic.. this is very targeted. Once you start to make money increase to 3-5 of these low search volume long tails. Most people just see the big search volume and don't want to put the effort into the low volume stuff.. I'll clean house with that stuff all day long.