Advantages of back links in SEO

Before I talk about the advantages of back links, you need to know that much has changed concerning back links in the past couple of years.

There was a time when even low-quality links helped in ranking a site. But ever since Google rolled out its Penguin algorithm, the whole landscape of back linking has changed.

It is important to have back links from quality sites, and those back links should be contextual. If, for example, you have a site about fish, and you are creating links from other niche sites about monkeys, these links will be of no use. Your goal should be to get links from authoritative and relevant sites.

Now let’s take a look at why it is important for you to create backlinks to your site:

1. Improves Organic Ranking

Backlinks help in getting better search engine rankings.

If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines.

Your goal should be to create links to individual posts/pages along with those leading to your homepage.

2. Faster Indexing

Backlinks help search engine bots discover links to your site and crawl your site effectively.

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

3. Referral Traffic

One of the major benefits of backlinks is that they help get referral traffic.

Usually, referral traffic is targeted and has a low bounce rate.