The
alt attribute specifies an alternative text to be used, when an image cannot be displayed.
The value of the attribute can be read by screen readers. This way, someone "listening" to the webpage, e.g. a vision impaired person, can "hear" the element.
<!DOCTYPE html>
<html>
<body>
<h2>The alt Attribute</h2>
<p>The alt attribute should reflect the image content, so users who cannot see the image gets an understanding of what the image contains:</p>
<img src="img_girl.jpg" alt="Girl with a jacket" width="500" height="600">
</body>
</html>
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